|
Arthur's Day was an annual series of music events worldwide, originally organised by Diageo in 2009 to promote the 250th anniversary of its Guinness brewing company. The 2009 events took place, internationally, in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 23 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV. €6 million has been pledged to the Arthur Guinness Fund.〔 The celebration has been endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador for Africa Michael Essien and British celebrities such as Peter Crouch and Sophie Dahl. Notable high-profile names who have spoken out against Arthur's day include: director Lenny Abrahamson, singer-songwriter Christy Moore, and musician Mike Scott of The Waterboys. The event has been dubbed "Diageo Day" by The Huffington Post to promote a boycott of the event. The Royal College of Physicians Ireland has highlighted a 30% increase in ambulance call-outs on each Arthur's Day and a doubling in alcohol-related liver disease over the past decade, associated with drink promotion and the relative cheapness of alcohol. Guinness drinkers were asked by the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013 with Guinness cancelling the annual event in 2014. A new music programme to help emerging artists in Ireland called ''Guinness Amplify'' was launched to replace the event 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Arthur's Day」の詳細全文を読む スポンサード リンク
|